Design leader who simplifies complex problems into delightful digital experiences

I'm a product designer focused on creating user-centered experiences that drive business results. Based in beautiful Tennessee, I bring a strategic approach to design challenges across diverse industries.

• Design Consulting — Partnering with startups and established companies to elevate their product experiences through strategic design interventions
• Prism.fm — Led design efforts post-Series A, focusing on user experience optimization and pushing toward profitability
• Tennessee Tech University — Taught agile software development while designing and shipping MVPs for real clients
• USA Today Network — Storytelling Studio — Crafted solutions for newsroom staff and audience members, increasing ad revenue and decreasing operational costs
• Michigan.com — Innovation Lab — Led design efforts for the largest local news organization in the US, focusing on user experience optimization and pushing toward profitability

I'm passionate about finding the intersection between business objectives and user needs. My work combines strategic thinking with tactical execution to create experiences that resonate. Currently exploring design tooling innovations and how AI is improving our workstreams as designers—while still balancing convergent and divergent thinking. I believe abductive thinking remains crucial in the design process, as explored in Jon Kolko's work on sensemaking.

• Jump to Event: Command Palette Search — Transformed a basic search function into an intelligent command palette that provides swift access to event data while laying groundwork for future AI capabilities. Fast-tracked from concept to 2025 roadmap via data-driven prototyping.

• Prism.fm Data Insights — Led design strategy for analytics platform leveraging 100K+ shows worth of industry data. Conceptualized and shipped industry-first analytics tool in 6 months, addressing a $1B+ live entertainment market gap.

• Product Design and Market Strategy Lexicon — A comprehensive lexicon for product designers, entrepreneurs, and strategic thinkers to articulate complex design challenges, shift from feature-driven to experience-driven design, create shared understanding across teams, and develop more empathetic product experiences.

• Contract Killer — A popular open-source contract for web designers and developers, adapted for modern design needs and flexibility across different jurisdictions.

"I believe in designing with purpose and measuring success through meaningful metrics. Every pixel should serve your users and business goals."

I find immense value in sharing knowledge and mentoring the next generation of designers and developers. My teaching experience has shown me that the best way to learn is to explain clearly to others.

When I'm not designing, you'll probably find me exploring Tennessee's stunning outdoors, camera in hand. Follow on: Instagram.