add whatever's here rn

chan.dev/src/content/posts/ioo.md

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+---
+title: Input, Output, Outcome
+date: 2025-01-15
+---
+
+Have you been on a team that does a lot of goal-setting but very litting goal-achieving?
+
+Of course you have.
+
+In my experience it's because folks don't know the difference between outcomes and outputs.
+
+If you understand this difference, it will transform the way you make actionable plans from your goals and set you up for clear communication in your team
+
+## Input
+
+Inputs are what goes in:
+
+- Read 12 books
+- Avoid added sugar
+- Limit social media to 1 hour per day
+
+Input goals are great for learning and safeguarding output goals.  
+Goals here are a moat around your output goals.
+
+## Output
+
+Outputs *are* the creative act.  
+They're where you digest everything you know into something new.
+
+Outputs can be incredibly simple.
+
+- Post one tweet a day
+- Update my LinkedIn with one work success every month
+
+They can be big.
+
+- Produce a YouTube video every week
+- Publish a course every month
+
+I really like goals that tie into an input.
+
+- Share one book report a month with my newsletter
+
+This type of output dictates your inputs.  
+This style of output has become popular as reaction content.  
+Everyone is reading the same content (articles, videos, books, movies) but sumarization and curation are still in fairly short supply.
+
+## Outcome
+
+Outcomes are your "big harry audacious goals".  
+But from a planning perspective, they don't mean anything.  
+
+Goals are, at best, a retrospective tool.  
+They're a way to acknowledge how far you've come.  
+Because it's so easy to overlook once you've become proficient in focusing on outcomes.
+
+Important but only in the rear view.
+
+## Driving it home
+
+For me, outputs are enough.  
+I want to be trustworthy with my own life and being a person who does what I say is enough.
+
+But my goal this year is to get better about setting outcomes and using those to decide my outputs.
+
+Right now, I'm far too scattered.  
+And I theorize that this might be a second-order value to goals.
+

chan.dev/src/content/posts/rules-for-content.md

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+---
+title: Rules for Content
+description: Explorations in engaging, durable edits
+date: 2023-02-10
+---
+
+A handful of things I learned [producing the ERC edits](https://youtu.be/oqBAFxzzsDE?si=6RGYJxzlc1qe1fa6).
+
+# Rules for Content
+
+- consistent content experience
+  - remove time references
+  - presentation (preparation + motivation)
+  - keep live demo feel
+  - sonic signature where possible
+  - visual metaphore to reinforce