Internet memes are a fundamental aspect of communication in the social media sphere. One of their core mechanisms is recontextualization, which involves transferring and transforming information from one context to another. This process leverages multimodal signs such as language and images to create meaning through shared cultural characteristics.
Our project investigates sociopolitical memes, aiming to demonstrate how their recontextualization dynamics shape public perception and interpretation of specific social and political issues. By analyzing their mediatic components, we explore how different perspectives emerge within political discourse.
This project is developed as part of the Knowledge Organization and Knowledge Extraction course (Academic Year 2023/2024) within the Digital Humanities and Digital Knowledge Master’s Degree at Alma Mater Studiorum - University of Bologna.
Chiara Martina
Romolo David D'Alessandro
Valentino Castagna