diff --git a/Example/index.js b/Example/index.js
index f36ca3530..e0176a017 100644
--- a/Example/index.js
+++ b/Example/index.js
@@ -141,6 +141,15 @@ export default class Example extends Component {
               validAdSizes={['banner', 'largeBanner', 'mediumRectangle']}
               adUnitID="/6499/example/APIDemo/AdSizes"
               ref={el => (this._adSizesExample = el)}
+              targeting={{
+                customTargeting: { group: "users" },
+                categoryExclusions: ['media'],
+                gender: 'male',
+                birthday: new Date(1989, 6, 9),
+                childDirectedTreatment: true,
+                contentURL: 'admob://',
+                publisherProvidedID: 'abc123',
+              }}
             />
             <Button
               title="Reload"
diff --git a/RNPublisherBanner.js b/RNPublisherBanner.js
index 64aa12014..155dec6fe 100644
--- a/RNPublisherBanner.js
+++ b/RNPublisherBanner.js
@@ -1,4 +1,14 @@
-import { arrayOf, func, string } from 'prop-types';
+import {
+  arrayOf,
+  bool,
+  func,
+  instanceOf,
+  number,
+  object,
+  oneOf,
+  shape,
+  string,
+} from 'prop-types';
 import React, { Component } from 'react';
 import {
   findNodeHandle,
@@ -114,6 +124,62 @@ PublisherBanner.propTypes = {
   onAdClosed: func,
   onAdLeftApplication: func,
   onAppEvent: func,
+
+  targeting: shape({
+    /**
+     * Arbitrary object of custom targeting information.
+     */
+    customTargeting: object,
+
+    /**
+     * Array of exclusion labels.
+     */
+    categoryExclusions: arrayOf(string),
+
+    /**
+     * Array of keyword strings.
+     */
+    keywords: arrayOf(string),
+
+    /**
+     * When using backfill or an SDK mediation creative, gender can be supplied
+     * in the ad request for targeting purposes.
+     */
+    gender: oneOf(['unknown', 'male', 'female']),
+
+    /**
+     * When using backfill or an SDK mediation creative, birthday can be supplied
+     * in the ad request for targeting purposes.
+     */
+    birthday: instanceOf(Date),
+
+    /**
+     * Indicate that you want Google to treat your content as child-directed.
+     */
+    childDirectedTreatment: bool,
+
+    /**
+     * Applications that monetize content matching a webpage's content may pass
+     * a content URL for keyword targeting.
+     */
+    contentURL: string,
+
+    /**
+     * You can set a publisher provided identifier (PPID) for use in frequency
+     * capping, audience segmentation and targeting, sequential ad rotation, and
+     * other audience-based ad delivery controls across devices.
+     */
+    publisherProvidedID: string,
+
+    /**
+     * The user’s current location may be used to deliver more relevant ads.
+     */
+    location: shape({
+      latitude: number,
+      longitude: number,
+      accuracy: number,
+    }),
+  }),
 };
 
 const RNDFPBannerView = requireNativeComponent(
diff --git a/ios/RCTConvert+GADGender.h b/ios/RCTConvert+GADGender.h
new file mode 100644
index 000000000..63c00eef3
--- /dev/null
+++ b/ios/RCTConvert+GADGender.h
@@ -0,0 +1,8 @@
+#import <React/RCTConvert.h>
+@import GoogleMobileAds;
+
+@interface RCTConvert (GoogleMobileAds)
+
++ (GADGender)GADGender:(id)json;
+
+@end
diff --git a/ios/RCTConvert+GADGender.m b/ios/RCTConvert+GADGender.m
new file mode 100644
index 000000000..f1eca2a57
--- /dev/null
+++ b/ios/RCTConvert+GADGender.m
@@ -0,0 +1,17 @@
+#import "RCTConvert+GADGender.h"
+
+@implementation RCTConvert (GoogleMobileAds)
+
++ (GADGender)GADGender:(id)json
+{
+    NSString *gender = [self NSString:json];
+    if ([gender isEqualToString:@"male"]) {
+        return kGADGenderMale;
+    } else if ([gender isEqualToString:@"female"]) {
+        return kGADGenderFemale;
+    } else {
+        return kGADGenderUnknown;;
+    }
+}
+
+@end
diff --git a/ios/RNAdMobManager.xcodeproj/project.pbxproj b/ios/RNAdMobManager.xcodeproj/project.pbxproj
index 0bc15bf54..2ac84d89a 100644
--- a/ios/RNAdMobManager.xcodeproj/project.pbxproj
+++ b/ios/RNAdMobManager.xcodeproj/project.pbxproj
@@ -11,6 +11,7 @@
 		0CB8C04E1D9143A6002BC3EF /* RNDFPBannerViewManager.m in Sources */ = {isa = PBXBuildFile; fileRef = 0CB8C04D1D9143A6002BC3EF /* RNDFPBannerViewManager.m */; };
 		5E2419841FE11E0F00C6B738 /* RNAdMobUtils.m in Sources */ = {isa = PBXBuildFile; fileRef = 5E2419831FE11E0F00C6B738 /* RNAdMobUtils.m */; };
 		5E86A6471F126FCE008013EB /* RCTConvert+GADAdSize.m in Sources */ = {isa = PBXBuildFile; fileRef = 5E86A6461F126FCE008013EB /* RCTConvert+GADAdSize.m */; };
+		5EE0EED01F327DFD0045CC2C /* RCTConvert+GADGender.m in Sources */ = {isa = PBXBuildFile; fileRef = 5EE0EECF1F327DFD0045CC2C /* RCTConvert+GADGender.m */; };
 		A90F2F8C1D50AEF200F2A2E3 /* RNAdMobRewarded.m in Sources */ = {isa = PBXBuildFile; fileRef = A90F2F8B1D50AEF200F2A2E3 /* RNAdMobRewarded.m */; };
 		A962C2531CB27DBD00E508A1 /* RNAdMobInterstitial.m in Sources */ = {isa = PBXBuildFile; fileRef = A962C2521CB27DBD00E508A1 /* RNAdMobInterstitial.m */; };
 		A96DA7841C146DA600FC639B /* RNGADBannerView.m in Sources */ = {isa = PBXBuildFile; fileRef = A96DA7811C146DA600FC639B /* RNGADBannerView.m */; };
@@ -38,6 +39,8 @@
 		5E2419851FE11F1200C6B738 /* RNAdMobUtils.h */ = {isa = PBXFileReference; lastKnownFileType = sourcecode.c.h; path = RNAdMobUtils.h; sourceTree = SOURCE_ROOT; };
 		5E86A6451F126FCE008013EB /* RCTConvert+GADAdSize.h */ = {isa = PBXFileReference; fileEncoding = 4; lastKnownFileType = sourcecode.c.h; path = "RCTConvert+GADAdSize.h"; sourceTree = SOURCE_ROOT; };
 		5E86A6461F126FCE008013EB /* RCTConvert+GADAdSize.m */ = {isa = PBXFileReference; fileEncoding = 4; lastKnownFileType = sourcecode.c.objc; path = "RCTConvert+GADAdSize.m"; sourceTree = SOURCE_ROOT; };
+		5EE0EECE1F327DFD0045CC2C /* RCTConvert+GADGender.h */ = {isa = PBXFileReference; fileEncoding = 4; lastKnownFileType = sourcecode.c.h; path = "RCTConvert+GADGender.h"; sourceTree = SOURCE_ROOT; };
+		5EE0EECF1F327DFD0045CC2C /* RCTConvert+GADGender.m */ = {isa = PBXFileReference; fileEncoding = 4; lastKnownFileType = sourcecode.c.objc; path = "RCTConvert+GADGender.m"; sourceTree = SOURCE_ROOT; };
 		A90F2F8A1D50AEF200F2A2E3 /* RNAdMobRewarded.h */ = {isa = PBXFileReference; fileEncoding = 4; lastKnownFileType = sourcecode.c.h; path = RNAdMobRewarded.h; sourceTree = SOURCE_ROOT; };
 		A90F2F8B1D50AEF200F2A2E3 /* RNAdMobRewarded.m */ = {isa = PBXFileReference; fileEncoding = 4; lastKnownFileType = sourcecode.c.objc; path = RNAdMobRewarded.m; sourceTree = SOURCE_ROOT; };
 		A962C2511CB27DBD00E508A1 /* RNAdMobInterstitial.h */ = {isa = PBXFileReference; fileEncoding = 4; lastKnownFileType = sourcecode.c.h; path = RNAdMobInterstitial.h; sourceTree = SOURCE_ROOT; };
@@ -95,6 +98,8 @@
 				A90F2F8B1D50AEF200F2A2E3 /* RNAdMobRewarded.m */,
 				5E86A6451F126FCE008013EB /* RCTConvert+GADAdSize.h */,
 				5E86A6461F126FCE008013EB /* RCTConvert+GADAdSize.m */,
+				5EE0EECE1F327DFD0045CC2C /* RCTConvert+GADGender.h */,
+				5EE0EECF1F327DFD0045CC2C /* RCTConvert+GADGender.m */,
 			);
 			path = RNAdMobManager;
 			sourceTree = "<group>";
@@ -164,6 +169,7 @@
 				5E2419841FE11E0F00C6B738 /* RNAdMobUtils.m in Sources */,
 				5E86A6471F126FCE008013EB /* RCTConvert+GADAdSize.m in Sources */,
 				0CB8C04E1D9143A6002BC3EF /* RNDFPBannerViewManager.m in Sources */,
+				5EE0EED01F327DFD0045CC2C /* RCTConvert+GADGender.m in Sources */,
 			);
 			runOnlyForDeploymentPostprocessing = 0;
 		};
diff --git a/ios/RNDFPBannerView.h b/ios/RNDFPBannerView.h
index 034469377..d04041a06 100644
--- a/ios/RNDFPBannerView.h
+++ b/ios/RNDFPBannerView.h
@@ -12,6 +12,7 @@
 
 @property (nonatomic, copy) NSArray *validAdSizes;
 @property (nonatomic, copy) NSArray *testDevices;
+@property (nonatomic, copy) NSDictionary *targeting;
 
 @property (nonatomic, copy) RCTBubblingEventBlock onSizeChange;
 @property (nonatomic, copy) RCTBubblingEventBlock onAppEvent;
diff --git a/ios/RNDFPBannerView.m b/ios/RNDFPBannerView.m
index e71319d27..ffe89b0ba 100644
--- a/ios/RNDFPBannerView.m
+++ b/ios/RNDFPBannerView.m
@@ -12,6 +12,7 @@
 #endif
 
 #include "RCTConvert+GADAdSize.h"
+#include "RCTConvert+GADGender.h"
 
 @implementation RNDFPBannerView
 {
@@ -53,8 +54,51 @@ - (void)insertReactSubview:(UIView *)subview atIndex:(NSInteger)atIndex
 #pragma clang diagnostic pop
 
 - (void)loadBanner {
-    GADRequest *request = [GADRequest request];
+    DFPRequest *request = [DFPRequest request];
     request.testDevices = _testDevices;
+
+    if (_targeting != nil) {
+        NSDictionary *customTargeting = [_targeting objectForKey:@"customTargeting"];
+        if (customTargeting != nil) {
+            request.customTargeting = customTargeting;
+        }
+        NSArray *categoryExclusions = [_targeting objectForKey:@"categoryExclusions"];
+        if (categoryExclusions != nil) {
+            request.categoryExclusions = categoryExclusions;
+        }
+        NSArray *keywords = [_targeting objectForKey:@"keywords"];
+        if (keywords != nil) {
+            request.keywords = keywords;
+        }
+        NSString *gender = [_targeting objectForKey:@"gender"];
+        if (gender != nil) {
+            request.gender = [RCTConvert GADGender:gender];
+        }
+        NSDate *birthday = [_targeting objectForKey:@"birthday"];
+        if (birthday != nil) {
+            request.birthday = [RCTConvert NSDate:birthday];
+        }
+        id childDirectedTreatment = [_targeting objectForKey:@"childDirectedTreatment"];
+        if (childDirectedTreatment != nil) {
+            [request tagForChildDirectedTreatment:childDirectedTreatment];
+        }
+        NSString *contentURL = [_targeting objectForKey:@"contentURL"];
+        if (contentURL != nil) {
+            request.contentURL = contentURL;
+        }
+        NSString *publisherProvidedID = [_targeting objectForKey:@"publisherProvidedID"];
+        if (publisherProvidedID != nil) {
+            request.publisherProvidedID = publisherProvidedID;
+        }
+        NSDictionary *location = [_targeting objectForKey:@"location"];
+        if (location != nil) {
+            CGFloat latitude = [[location objectForKey:@"latitude"] doubleValue];
+            CGFloat longitude = [[location objectForKey:@"longitude"] doubleValue];
+            CGFloat accuracy = [[location objectForKey:@"accuracy"] doubleValue];
+            [request setLocationWithLatitude:latitude longitude:longitude accuracy:accuracy];
+        }
+    }
+    
     [_bannerView loadRequest:request];
 }
 
diff --git a/ios/RNDFPBannerViewManager.m b/ios/RNDFPBannerViewManager.m
index 669350b36..0266774c6 100644
--- a/ios/RNDFPBannerViewManager.m
+++ b/ios/RNDFPBannerViewManager.m
@@ -36,6 +36,7 @@ - (UIView *)view
 RCT_REMAP_VIEW_PROPERTY(adUnitID, _bannerView.adUnitID, NSString)
 RCT_EXPORT_VIEW_PROPERTY(validAdSizes, NSArray)
 RCT_EXPORT_VIEW_PROPERTY(testDevices, NSArray)
+RCT_EXPORT_VIEW_PROPERTY(targeting, NSDictionary)
 
 RCT_EXPORT_VIEW_PROPERTY(onSizeChange, RCTBubblingEventBlock)
 RCT_EXPORT_VIEW_PROPERTY(onAppEvent, RCTBubblingEventBlock)