diff --git a/examples/counter.rs b/examples/counter.rs
index 96ea46450..fa597a03b 100644
--- a/examples/counter.rs
+++ b/examples/counter.rs
@@ -41,6 +41,5 @@ fn app_logic(data: &mut AppData) -> impl View<AppData> {
 }
 
 pub fn main() {
-    let app = App::new(AppData::default(), app_logic);
-    AppLauncher::new(app).run();
+    App::new(AppData::default(), app_logic).run()
 }
diff --git a/examples/scroll.rs b/examples/scroll.rs
index 54fac4d30..1946a8f61 100644
--- a/examples/scroll.rs
+++ b/examples/scroll.rs
@@ -33,6 +33,5 @@ fn app_logic(_: &mut ()) -> impl View<()> {
 }
 
 fn main() {
-    let app = App::new((), app_logic);
-    AppLauncher::new(app).run();
+    App::new((), app_logic).run()
 }
diff --git a/src/app.rs b/src/app.rs
index c7c940cd1..9e7ea2d93 100644
--- a/src/app.rs
+++ b/src/app.rs
@@ -25,6 +25,7 @@ use tokio::runtime::Runtime;
 use crate::event::{AsyncWake, EventResult};
 use crate::id::IdPath;
 use crate::widget::{CxState, EventCx, LayoutCx, PaintCx, Pod, UpdateCx, WidgetState};
+use crate::AppLauncher;
 use crate::{
     event::Event,
     id::Id,
@@ -271,6 +272,20 @@ where
             false
         }
     }
+
+    /// Runs the app inside a window.
+    ///
+    /// This is a thin convinience wrapper around [AppLauncher](xilem::AppLauncher)
+    pub fn run_with_title(self, title: impl Into<String>) {
+        AppLauncher::new(self).title(title).run()
+    }
+
+    /// Runs the app inside a window.
+    ///
+    /// This is a thin convinience wrapper around [AppLauncher](xilem::AppLauncher)
+    pub fn run(self) {
+        AppLauncher::new(self).run()
+    }
 }
 
 impl<T, V: View<T>> App<T, V> {
diff --git a/src/main.rs b/src/main.rs
index b3a8fcd56..b913998e8 100644
--- a/src/main.rs
+++ b/src/main.rs
@@ -1,4 +1,4 @@
-use xilem::{button, App, AppLauncher, View};
+use xilem::{button, App, View};
 
 fn app_logic(_data: &mut ()) -> impl View<()> {
     button("click me", |_| println!("clicked"))
@@ -15,6 +15,5 @@ fn main() {
     window_handle.show();
     app.run(None);
     */
-    let app = App::new((), app_logic);
-    AppLauncher::new(app).run()
+    App::new((), app_logic).run()
 }