diff --git a/site/config.yaml b/site/config.yaml
index 369c8432..825e5ebe 100644
--- a/site/config.yaml
+++ b/site/config.yaml
@@ -1,6 +1,7 @@
 title: "Krew – kubectl plugin manager"
 baseURL: "https://krew.sigs.k8s.io/"
 languageCode: "en-us"
+enableRobotsTXT: true
 disableKinds:
 - taxonomy
 - taxonomyTerm
diff --git a/site/layouts/robots.txt b/site/layouts/robots.txt
new file mode 100644
index 00000000..125876c4
--- /dev/null
+++ b/site/layouts/robots.txt
@@ -0,0 +1,4 @@
+User-agent: *
+{{ if ne ( getenv "HUGO_ENV" ) "production" -}}
+Disallow: /
+{{- end -}}