diff --git a/lib/server/server.js b/lib/server/server.js
index 4f3a64f5ad91..3ccf01dfd839 100644
--- a/lib/server/server.js
+++ b/lib/server/server.js
@@ -542,7 +542,6 @@ function execute(port) {
   });
 
   app.listen(port);
-  console.log('Open http://localhost:' + port + '/');
 }
 
 module.exports = execute;
diff --git a/lib/start-server.js b/lib/start-server.js
index f9e2628c4eeb..08b3f1b52abd 100755
--- a/lib/start-server.js
+++ b/lib/start-server.js
@@ -24,6 +24,7 @@ const tcpPortUsed = require('tcp-port-used');
 // initial check that required files are present
 const chalk = require('chalk');
 const fs = require('fs');
+const opn = require('opn');
 const CWD = process.cwd();
 
 if (!fs.existsSync(CWD + '/siteConfig.js')) {
@@ -59,10 +60,12 @@ function checkPort() {
         numAttempts += 1;
         checkPort();
       } else {
-        console.log('Starting Docusaurus server on port ' + port + '...');
         // start local server on specified port
         const server = require('./server/server.js');
         server(port);
+        const host = `http://localhost:${port}`;
+        console.log(`Starting Docusaurus server on ${host}`);
+        opn(host);
       }
     })
     .catch(function(ex) {
diff --git a/package-lock.json b/package-lock.json
index 6ef683a126fe..0822adf234f1 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -3381,6 +3381,12 @@
       "integrity": "sha1-Sw2hRCEE0bM2NA6AeX6GXPOffXI=",
       "dev": true
     },
+    "is-wsl": {
+      "version": "1.1.0",
+      "resolved": "https://registry.npmjs.org/is-wsl/-/is-wsl-1.1.0.tgz",
+      "integrity": "sha1-HxbkqiKwTRM2tmGIpmrzxgDDpm0=",
+      "dev": true
+    },
     "is2": {
       "version": "0.0.9",
       "resolved": "https://registry.npmjs.org/is2/-/is2-0.0.9.tgz",
@@ -4634,6 +4640,15 @@
         "wrappy": "1.0.2"
       }
     },
+    "opn": {
+      "version": "5.3.0",
+      "resolved": "https://registry.npmjs.org/opn/-/opn-5.3.0.tgz",
+      "integrity": "sha512-bYJHo/LOmoTd+pfiYhfZDnf9zekVJrY+cnS2a5F2x+w5ppvTqObojTP7WiFG+kVZs9Inw+qQ/lw7TroWwhdd2g==",
+      "dev": true,
+      "requires": {
+        "is-wsl": "1.1.0"
+      }
+    },
     "optimist": {
       "version": "0.6.1",
       "resolved": "https://registry.npmjs.org/optimist/-/optimist-0.6.1.tgz",
diff --git a/package.json b/package.json
index d766b6007329..f71eee06ef0e 100644
--- a/package.json
+++ b/package.json
@@ -70,6 +70,7 @@
     "front-matter": "^2.3.0",
     "glob-promise": "^3.3.0",
     "jest": "^21.2.1",
+    "opn": "^5.3.0",
     "prettier": "^1.9.1",
     "rimraf": "^2.6.2"
   }
diff --git a/yarn.lock b/yarn.lock
index e0e0c473f807..f7ec4601cf30 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -2049,6 +2049,10 @@ is-utf8@^0.2.0:
   version "0.2.1"
   resolved "https://registry.yarnpkg.com/is-utf8/-/is-utf8-0.2.1.tgz#4b0da1442104d1b336340e80797e865cf39f7d72"
 
+is-wsl@^1.1.0:
+  version "1.1.0"
+  resolved "https://registry.yarnpkg.com/is-wsl/-/is-wsl-1.1.0.tgz#1f16e4aa22b04d1336b66188a66af3c600c3a66d"
+
 is2@0.0.9:
   version "0.0.9"
   resolved "https://registry.yarnpkg.com/is2/-/is2-0.0.9.tgz#119556d1d1651a41ba105af803267c80b299f629"
@@ -2852,6 +2856,12 @@ once@^1.3.0, once@^1.3.3, once@^1.4.0:
   dependencies:
     wrappy "1"
 
+opn@^5.3.0:
+  version "5.3.0"
+  resolved "https://registry.yarnpkg.com/opn/-/opn-5.3.0.tgz#64871565c863875f052cfdf53d3e3cb5adb53b1c"
+  dependencies:
+    is-wsl "^1.1.0"
+
 optimist@^0.6.1:
   version "0.6.1"
   resolved "https://registry.yarnpkg.com/optimist/-/optimist-0.6.1.tgz#da3ea74686fa21a19a111c326e90eb15a0196686"