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published layout issue_id title tags description summary writers figure
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definition
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Interface text
Short strings of text (1-5 words) used in digital interfaces to guide exploration, text input, personalization, and the like. Not the same as microcopy.
The auxiliary text elements used in interface design — headers, labels, feedback messages, menu items, et cetera — that help people navigate and use application interfaces, whether for websites, mobile applications, kiosks, wearable devices, appliance panels, analog/digital dashboards or what have you.
name affiliation affiliation_url country
Destry Wion
Wion Media
France
name affiliation affiliation_url country
Marit Letnes
Marit Letnes Media SA
Norway
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Interface text refers to all the bits and pieces of text used in a given product's user interface (UI). Such text includes navigation items, headers, labels, system feedback messages, pop-up help dialog, title attributes, and so on.

Interface copy should be the epitome of plain language writing; specific, concise, jargon-free, and void of any abbreviations, colloquialisms, clear in meaning (i.e., specific, jargon-free, keywords are put first, doesn't use abbreviations…), free of brand personality, clearly called out (e.g., the purpose of a list is made clear with a lead statement), and is real (i.e., no lorem ipsum or other fake text used in a [[wireframe]] or [[prototype]]).

Interface text is known by many other terms, including: interface copy1, interface strings2, interface writing3, microcopy4567, and transactional content8, to name the most common.


  1. 1 J. Zeratsky, From Google Ventures: 5 Rules For Writing Great Interface Copy, Co.Design, 2014, (accessed March 25, 2016).
  2. 2 D. Wion, Words in the Interface, Medium, 2016, (accessed April 28, 2016).
  3. 3 N. Fenton, Interface Writing: Code for Humans, Nicolefenton.com, undated, (accessed April 28, 2016).
  4. 4 J. Porter, Writing Microcopy, Bokardo.com, 2009, (accessed March 25, 2016).
  5. 5 B. Beard, Five Ways To Prevent Bad Microcopy. Smashing Magazine, 2013, (accessed March 25, 2016).
  6. 6 N. Babich, Microcopy: Tiny Words With A Huge UX Impact, Medium, 2016, (accessed March 25, 2016).
  7. 7 H. Loranger and J. Nielsen, , Nielsen Norman Group, January 2017, (accessed February 7, 2017).
  8. 8 G. Charlton, Graham, How ecommerce sites can use microcopy, Econsultancy, 2015, (accessed March 25, 2016).