diff --git a/Sources/Brave/Frontend/Browser/BrowserViewController/BrowserViewController.swift b/Sources/Brave/Frontend/Browser/BrowserViewController/BrowserViewController.swift
index e575ec52b4a..8b9d089203d 100644
--- a/Sources/Brave/Frontend/Browser/BrowserViewController/BrowserViewController.swift
+++ b/Sources/Brave/Frontend/Browser/BrowserViewController/BrowserViewController.swift
@@ -345,7 +345,7 @@ public class BrowserViewController: UIViewController {
     }
 
     rewards.ads.captchaHandler = self
-    let shouldStartAds = rewards.ads.isEnabled || Preferences.BraveNews.isEnabled.value
+    let shouldStartAds = rewards.ads.isEnabled || Preferences.BraveNews.isEnabled.value || BraveAds.shouldAlwaysRunService()
     if shouldStartAds {
       // Only start rewards service automatically if ads is enabled
       if rewards.isEnabled {
diff --git a/Sources/Brave/Frontend/Rewards/BraveRewards.swift b/Sources/Brave/Frontend/Rewards/BraveRewards.swift
index b43df547a9e..3a1802608e2 100644
--- a/Sources/Brave/Frontend/Rewards/BraveRewards.swift
+++ b/Sources/Brave/Frontend/Rewards/BraveRewards.swift
@@ -100,7 +100,7 @@ public class BraveRewards: NSObject {
   private var braveNewsObservation: AnyCancellable?
 
   private var shouldShutdownAds: Bool {
-    ads.isServiceRunning() && !ads.isEnabled && !Preferences.BraveNews.isEnabled.value
+    ads.isServiceRunning() && !ads.isEnabled && !Preferences.BraveNews.isEnabled.value && !BraveAds.shouldAlwaysRunService()
   }
 
   /// Propose that the ads service should be shutdown based on whether or not that all features