diff --git a/.github/ISSUE_TEMPLATE/FEATURE_REQUEST.md b/.github/ISSUE_TEMPLATE/FEATURE_REQUEST.md
index 6ce078e5566..e0a33173ae1 100644
--- a/.github/ISSUE_TEMPLATE/FEATURE_REQUEST.md
+++ b/.github/ISSUE_TEMPLATE/FEATURE_REQUEST.md
@@ -1,6 +1,7 @@
 ---
 name: Feature request
 about: Suggest an addition or improvement to Polaris or the documentation
+labels: Feature request
 ---
 
 # Feature request summary
diff --git a/.github/ISSUE_TEMPLATE/ISSUE.md b/.github/ISSUE_TEMPLATE/ISSUE.md
index 0d2fd9fba41..1150bf966f9 100644
--- a/.github/ISSUE_TEMPLATE/ISSUE.md
+++ b/.github/ISSUE_TEMPLATE/ISSUE.md
@@ -1,6 +1,7 @@
 ---
 name: Issue
 about: Ask a question or report a problem with Polaris or the documentation
+labels: Bug
 ---
 
 <!-- For feature requests, please use the following template: https://github.com/Shopify/polaris-react/issues/new?template=FEATURE_REQUEST.md -->
diff --git a/.github/ISSUE_TEMPLATE/NEW_COMPONENT.md b/.github/ISSUE_TEMPLATE/NEW_COMPONENT.md
index e33e5f8fec1..00dc8047e96 100644
--- a/.github/ISSUE_TEMPLATE/NEW_COMPONENT.md
+++ b/.github/ISSUE_TEMPLATE/NEW_COMPONENT.md
@@ -1,6 +1,7 @@
 ---
 name: New component proposal
 about: For proposing new components or changes to existing components
+label: New component
 ---
 
 # Component name