Checkout: designs for early testing of multiple domain checkout flows #2418
Labels
[Feature] Checkout
The checkout screen and process for purchases made on WordPress.com.
[Feature Group] Emails & Domains
Features related to email integrations and domain management.
[Pri] Low
Address when resources are available.
[Type] Task
Raised by @breezyskies
We'd like to gather some data about how conversions are affected when we bias the the domain search and registration flow towards domains search (multiple domains) vs. bias the flow towards checkout as it is now. As discussed in Slack (p1437412814000036-slack-domains), here are designs for simple two variations for a test:
Variation 1

We take the user to Google Apps, just as we do now, but we present clear options for going back to domain search or continuing to checkout:
Variation 2

We keep the user on the domain search page, but open the cart and show the two options (keep searching and checkout). Clicking checkout would take them to the Google Apps step:
As discussed in Slack, two other pieces are required for any flow we move forward with:
cc @umurkontaci @dzver @p3ob7o
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